A2P - A2P Brand and Campaign Registration

Register the newly created Business Profile for A2P 10DLC capabilities by creating a US A2P brand. This will register the business for US A2P10DLC capabilities. This is required for both a Sole Prop and an EIN. To start a registration, navigate to the Trust Center on the Phone number section, under the Settings category, and hit “Start Registration”;

Determine A2P Brand Needs:

• If the business has a Tax Number (EIN for the US, CCN for Canada, etc.), Please select "Yes, the business I’m registering has a US EIN" (Standard Low Volume Brand Registration).

• If the business does not have a Tax Number but operates from a valid Business Address in the US/Canada, Please select "No, the business I’m registering does not have a US EIN" (Sole Prop Brand Registration).

• If the business does not have a Tax ID and the business address is not in the US/Canada, unfortunately, they cannot proceed with A2P Brand Registration. In this case, the best alternative would be to use Toll-Free numbers after completing the registration process.

• Click Next.

📌 Please Note: Avoid additional carrier filtering by registering your business profile SMS/MMS sent to the US (only) via 10-digit long code numbers.

Enter A2P Campaign details:

Select the Campaign Use Case & enter its description.

• Select "Low Volume Mixed" - it is not recommended to use any other category.

• The description should be 2-3 sentences describing the various use cases. The minimum length is 40 characters, max. 4096 characters.

• Click Next.

Add Sample Messages:

• Providing Production Sample Messages is integral to succeeding in the A2P10DLC registration.

• You must follow the tips listed below as they are an essential clarification on precisely how to breeze through the verification;

  • Ensure consistency in brand, website, and sample messages

  • Use cases must align with the "mixed" method you selected.

  • There must be Consistency in the email domain and company name for messages and brand profiles.

  • The website must be valid and working if a link is included.

  • Submit messaging only for the brand you are registering.

  • Do not submit registration for more than one business across all of Twilio. In other words, use different business information in multiple sub-accounts.

  • If your messages are to include merge tags include those by enclosing them in [brackets] such as [Bob]

• Click Next.

Provide Details Around End-user Consents and Opt-in

• Next, provide the details around end-user consents and opt-ins. This section must be completed appropriately as it is one of the cornerstone requirements.

• Please be aware that this component is critical for your approval so we highly recommend you follow these guidelines:

  • Make sure consumer opt-in is collected appropriately.

  • Make sure opt-in language is available on your website if you indicated in the “message flow” field that a consumer opts into your campaign on your company website.

  • We recommend having opt-out language in at least one of your sample messages.

• Then, click Submit to save the registration.